Gillette Company files application for trademark registration of electronic brush

NEWS

Gillette Company files application for trademark registration of electronic brush

By Pallavi Paul

The Gillette Company has filed for trademark registration of the head of an electronic brush at the USPTO office. This trademark registration is intended to cover both the electric toothbrush and the replacement heads. The trademark consists of a white plastic electric brush head with blue and white color bristles in the shape of a circle. The blue and white colors of the mark are claimed as unique features of the mark.

NEWS

By Pallavi Paul

Gillette is attempting to register the color of bristles alongside the shape of the brush head to prevent third parties to use the same combination of shape and color for their respective marks in future. The current status of the trademark application is ‘awaiting examination’.

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